Hi, I’m Heather.
This isn’t just a business—it’s a reflection of what I believe in deeply. My team is here to bring wellness, healing and Pilates to people who need it, led by a shared commitment to quality, care, and betterment.
Heather C. White is a visionary wellness entrepreneur, healer, classically trained Pilates instructor, and cultural tastemaker redefining the future of wellness. As the Founder and CEO of Feel Real Good, she leads a growing portfolio of brands including Williamsburg Wellness Club, a next-generation Pilates and strength training studio in Brooklyn; TRILLFIT, a nationally recognized hip-hop cardio fitness brand; and a premium Pilates accessories line coming to market in 2026.
Heather first rose to national prominence as the CEO of TRILLFIT, where she built one of the country’s most visible inclusive wellness brands — earning features in The New York Times, Vogue, and Good Morning America. She was named to Boston Magazine’s annual “Power” issue, and featured on the cover, alongside some of the city’s most influential leaders.
Civic engagement is deeply important and Heather has served as a Boston Healthy Community Ambassador under Mayors Walsh and Wu and held leadership roles on the Dimock Center’s Road to Wellness Committee and the Boston Chamber of Commerce Small Business Advisory Board. She has worked with Congresswoman Ayanna Pressley and Senator Liz Miranda, to bring wellness programming to the city's residents that need it the most.
My Approach
I believe that wellness should above all else - feel good and leave you better than when you arrive. Our focus is on Joy + alignment + agency, not just “getting fit” or “losing weight.” Here it’s: get stronger, more regulated, and more yourself.
Classical precision
Each session educates through Classical Pilates principles, form intelligence, breath, alignment, and progression.
Lasting impact
A program that grows with you and never plateaus.